2010 - Entering the New Normal

Welcome to the “new normal,” a trend that suggests that the U.S. has entered a period of diminished expectations that requires individuals to rethink their investment and lifestyle choices. One glance at any of the popular investment web sites and you’ll quickly discover the prevailing outlook for the U.S. economy includes heightened government regulation, lower consumption, slower growth and a shrinking role for the U.S. economy in the global marketplace.

While some of these predictions may indeed be valid, our experience tells us things are never as good as they say or as bad as they predict. But what we do know is that business and markets are in a constant state of change and we must be ready to meet the challenges that lie ahead.

15 years of innovation
At SFS we have built our company on the simple foundation of providing our clients the best possible service at the most competitive price. That is a commitment we have maintained since opening our doors in 1993. We believe 2010 offers our firm a prime opportunity to enhance and restructure our technology and strengthen our internal data management capabilities. Our goal during the coming year will be to simplify the information processing environment with a clear and defined view of data (from electronically downloaded sources or data entry), providing much stronger capabilities and options for our clients.
As we continue to improve our technology, our clients benefit by the expanded availability of custom analyses, faster turn around time for projects and improved operational work flow. With these new innovations come more effective services, driving down the real cost of preparing and producing investment analyses.

Our objective “no surprises” pricing formula is clear and understandable and has remained the same since 1993. As always, we fully disclose all fees in an estimate before we begin work on any project upon request. If a full analysis is not required for your project, we offer alternative reports that provide a snapshot of account performance, without the time and expense of a full P&L. 2010 promises to be an exciting year and we encourage you to contact us directly with any questions or comments: www.info@tradeanalysis.com

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If you are not familiar with the complete menu services SFS provides, we invite you to request a complete binder of all our reports with a brief description of their use and application. Simply click on the link below and we’ll send one to you immediately. We look forward to serving you and wish you much success in the coming year.

info@tradeanalysis.com

SFS Supports our Troops and their Families

This year, Secure Financial Services wanted to honor our troops and their families, and to thank them for their sacrifices.

Often those that sacrifice the most, are the very same people that benefit from the generosity of strangers. In light of this reality, Secure Financial Services proudly supports USA Cares.

“USA Cares exists to help bear the burdens of service by providing post-9/11 military families with financial and advocacy support in their time of need. Assistance is provided to all branches of service, all components, all ranks while protecting the privacy and dignity of those military families and veterans who request our help.”

-from USA Cares website

 

 

 

 

 

 

 

For more information on this wonderful organization, please visit www.usacares.org .

SFS Direct Data Download Capability Saving Clients Time and Money

As many of our clients have taken steps to archive much of the data needed to produce arbitration ready analyses, SFS has refined its capability to import archived account data directly into our suite of investment analysis tools.

For those clients who now have account information available in electronic format, the value and benefits are immediate and include:

• 100% data accuracy and integrity
• Significantly reduced report production time
• Report production flexibility
• Reduction of costs

With the SFS Direct Data Download capability, clients can react quickly to potential exposure issues… preparing specific analyses to anticipate and prepare for possible matters of concern.

SFS can work directly with in-house IT staff to implement the Direct Data Download capability in a matter of weeks – not months. Which means you can start saving time and money quickly.

To learn more about this technology and take advantage of this service:

Send an email now to SFS Direct Data Download or Call 802-879-2077

Subprime Analytics Unit Now Available

Recent subprime market turmoil is producing a wave of legal activity not seen since early in 2000. Many law firms are already beginning to file claims on behalf of institutional and retail investors.

As claims accelerate and firms create "Subprime Practice Groups" to address current and anticipated caseloads, we at SFS are also taking an aggressive approach to helping our clients respond to these claims.

Our new Subprime Analytics Unit is now working with clients to:

- Provide unique analyses of CMO values and pricing formulas
- Quickly produce P&L and other supporting case analytics
- Evaluate case defense strategies with our in-house expert staff and team of
..supporting subprime specialists.

The growth of complicated cases arising from complex subprime mortgage-backed investments requires the resources of an industry leading analytics firm to help mitigate potential losses and create new approaches to dealing with the new realities of litigation in 2008.

We invite you to call us to learn more about our Subprime Analytics Unit and how we can help meet the challenges of this new market environment.

For more information, please contact us.
Send an email now to SFS Subprime Analytics Unit.
Call 802-879-2077

AVMax® Provides Real Estate Valuation Reports for SFS

SFS understands that many clients require services that sometimes fall out of the realm of the typical profit and loss analysis. With new attention being paid to the mortgage markets and the associated financial challenges of this current environment, SFS has formed a cooperative partnership with AVMax® , a provider of automated valuation solutions to the mortgage, lending, and financial industries.

AVMax® provides what is called an AVM (automated valuation model), which is an estimate of residential real estate value utilizing national and regional sales data coupled with statistical methodology and modeling techniques. AVM's have been adopted across the mortgage and financial markets from origination to the secondary market. They are typically used to estimate risk exposure and analyze various business strategies and to estimate fair values of financial instruments and acquisitions.

AVMax® uses proprietary internet delivery technology to provide values on residential real estate across the United State with a database of information on approximately
100 million properties. This technology is employed in a variety of applications including:

• Issues of fraud, manipulation, and objectivity on real estate appraisals;
• Regulatory compliance issues;
• Retro valuation of residential real estate;
• Collateral due diligence of pool transactions.

This new relationship between SFS and AVMax® enables SFS customers to access a unique technology that can be extremely useful for the valuation of residential real estate, and as a tool for specific applications in securities disputes and financial analyses. With an attractive pricing structure for SFS clients, AVMax® is now available through Secure Financial Services, Inc.

Please contact us directly and we can provide details onto learn more about how AVMax® can work for you.

Send an email now to SFS or call toll free 888-729-1700.

For more information about AVMax®, please visit their website at www.avmax.net.